Bot or mini app
The difference is simple. A bot is a dialogue: menus, buttons, questions and answers. It is good for enquiries, bookings, notifications and support. A Mini App is a full interface inside Telegram: a filterable catalogue, a cart, an account. It opens instantly and needs no installation.
Where it pays off fastest
- Local services and retail: cafés, delivery, appointments. The customer orders where they already are and installs nothing.
- A stream of repetitive enquiries. The bot absorbs the routine questions and passes only the hard cases to a human.
- Validating an idea. Live in weeks instead of months, at a fifth of the budget of a mobile app — you can test demand before a large investment.
- Bookings and reminders. Clinics, salons, garages: a confirmation and a reminder the day before measurably reduce no-shows.
What makes up the price
- The number of dialogue flows and the depth of the menus.
- Payments: taking money, receipts, recurring charges for subscriptions.
- Integrations: passing leads into your CRM, warehouse or accounting system.
- An admin panel: changing products, copy and broadcasts without a developer.
- Broadcasts and segmentation: who gets what and when, without getting blocked.
When a bot is not the answer
If your customer contacts you once a year, a bot will not save you: they simply will not remember it exists. If the flow takes more than three steps and involves uploading documents, comparing options and long calculations, a website or an app is more comfortable. And a bot certainly does not replace a person where the decision is made in conversation: it should remove routine, not impersonate support.
Frequently asked questions
Can we assemble a bot on a no-code builder for pennies?
For a simple questionnaire, yes, and that is sensible. The limits start at integrations, payments and non-standard logic: a builder either cannot do it or charges monthly for it and keeps your data on its own servers. Development is justified once the bot becomes a sales channel rather than a toy.
How is a Mini App better than a website?
It opens instantly inside the messenger, knows who the user is without registration, and requires no trip to a browser. For short purchase flows that is a materially shorter path, and therefore a higher conversion rate.
Will leads reach our own system?
Yes, the bot passes them through an integration — nothing has to be copied by hand. If you have no CRM, leads can be collected in a dedicated panel or into a working chat with notifications.
Who supports the bot after launch?
We do. Bugs in our code are fixed free of charge indefinitely. You pay only for growth: new flows, broadcasts, integrations. Managed support with monitoring starts at $1,200 a month.
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